The survey results are in and the findings show that consumers are asking for more local food in their super markets!
What else are they asking for? More transparency from their grocer about what the term "local" represents, more selection of farm-fresh products, and fair prices for both the consumer and the producer. 70% of respondents were willing to pay a premium for local produce.
Strawberries prove to be a highly desirable item, with consumers willing to pay 15% more for locally sourced berries. The motives may not be just philanthropic, consumers are learning that produce, and fragile berries especially, taste so much better when they aren't frozen and shipped long distances.
Read more about what consumers want, see how your grocery store measures up with local offerings, and share your opinions with us!